We Make Today

We built Instagram's first brand campaign. Our We Make Today campaign created 7 videos in 7 days, with each ad made from content posted that same day. It was an unscripted social experiment, at times insane but mostly really fun.

CREDITS:
Marcos Kotlhar, CCO
Danilo Boer, CCO
Raj Ramamurthy, Associate Creative Director, Art
Emily Clark, Associate Creative Director, Copy
Winston Noel, Associate Creative Director, Copy
Meghan Howell, Associate Creative Director, Art
Emily Robbins, Senior Producer

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Equal Rights Coalition
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San Pellegrino