San Pellegrino

Our task was to explain the heritage of the brand and science behind the product while still being engaging and enticing. Fortunately, we had a secret weapon: Stanley Tucci.

CREDITS:
Thomas Smith, Group Creative Director
Darren Urquhart, Group Creative Director
Winston Noel, Associate Creative Director, Copy
Meghan Howell, Associate Creative Director, Art
Zoe Baker-Peng, Account Supervisor
Bugsy Steele, Director